37-40 For example, in one study, New Zealand youth were significantly more likely to recall health warnings when they were presented on plain packs compared to health warnings presented on "normal" branded packages.38 USA.gov. nicotine and tar levels). 2017 Apr 27;4(4):CD011244. -. Studies have revealed that plain packag-ing is found to be dull and to increase negative feelings about smoking. Evaluating the impact of introducing standardized packaging with larger health-warning labels in England: findings from adult smokers within the EUREST-PLUS ITC Europe Surveys. B. doi: 10.17269/cjph.108.5828. Please enable it to take advantage of the complete set of features! 27 This additional benefit of plain packaging is extended to non‐smokers, as well as smokers. There are other impacts that we have flagged in the report as limitations of the study. Keywords: Plain packaging policy: Preventing industry innovations. A total of 1923 studies were identified. It has been shown that the efficacy of GHW, in terms of tobacco cessation, can wane over time. The aim of this study is to critically appraise the evidence for the effectiveness of the plain packaging of tobacco products policy. In response to the policy, smokers switched from more expensive to cheaper cigarettes and reduced their overall tobacco expenditure and expenditure intensity. plain packaging; product packaging; smoking; smoking cessation; tobacco. Clipboard, Search History, and several other advanced features are temporarily unavailable. Larger and More Prominent Graphic Health Warnings on Plain-Packaged Tobacco Products and Avoidant Responses in Current Smokers: a Qualitative Study. -, Freeman, B., Chapman, S. & Rimmer, M. The case for the plain packaging of tobacco products. Conclusion: NIH However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. Tob Use Insights. NIH A systematic review of quantitative studies. HHS To sum up: plain packaging is effective to - increase the salience and effectiveness of warnings (more credible, more serious) - reduce the ability of packaging to mislead consumers on tobacco dangers 2 This is also usually accompanied with a graphic health warning. Australia was the first country in the world to introduce legislation for mandatory plain packaging for tobacco in 2012 under the Gillard Labor Government, and various studies have since proved the effectiveness of these measures in significantly reducing smoking rates. Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings. The overall quality of the data was variable but a significant number of the studies had major methodological flaws. Nat Hum Behav. This site needs JavaScript to work properly. Market research reports on tobacco plain packaging and graphic health warnings . When tobacco companies attempt to fight against plain packaging … Publisher Correction: The effectiveness of plain packaging in discouraging tobacco consumption in Australia. Aleyan S, Driezen P, McNeill A, McDermott M, Kahnert S, Kyriakos CN, Mons U, Fernández E, Trofor AC, Zatoński M, Demjén T, Katsaounou PA, Przewoźniak K, Balmford J, Filippidis FT, Fong GT, Vardavas CI, Hitchman SC; EUREST-PLUS Consortium. -, Cunningham, R. & Kyle, K. The case for plain packaging. 26 However, the co‐introduction of enlarged GHW and plain packaging could negate this waning effect of GHW because data suggest plain packaging amplifies the benefits of GHW by increasing health‐warning recall. 15. may suggest that some products are less harmful than others; and. The TMA has used has several variations of smuggling and counterfeit arguments against plain packaging including: “A counterfeiters’ charter“ In September 2008, Imperial Tobacco told the UK’s DH that the introduction of plain packaging “could be described as a ‘Counterfeiter’s Charter”. WHO: Plain packaging works . Quantitative and qualitative studies that evaluate attitudes towards smoking, starting smoking and quitting intentions when plain packaging use is compared with standard cigarette packaging use were included. 2020 Jul 1;30(Supplement_3):iii91-iii97. Plain packaging discourages people from using tobacco by: reducing the appeal of tobacco products; making health warnings more effective; removing misleading information on … Immediate effects of plain packaging health warnings on quitting intention and potential mediators: Results from two ecological momentary assessment studies. Psychol Addict Behav. Hardcastle SJ, Chan DC, Caudwell KM, Sultan S, Cranwell J, Chatzisarantis NL, Hagger MS. Int J Behav Med. HHS A controversial paper hassuggested Australia’s plain packaging had done nothing to curb cigarette usage – a claim quickly howled down by medical experts. This variation may be due to different policy NLM While plain packaging may play a role in helping to make tobacco products less appealing to consumers, and thus may lead to some form of cessation, it comes at the price of business—for manufacturers, distributors and retailers. The expected impacts of plain packaging for tobacco are, however, broader in scope than this study was capable of considering.  |  A systematic review of the perceptions of adolescents on graphic health warnings and plain packaging of cigarettes. However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. BMJ Open. -, Beede, P. & Lawson, R. The effect of plain packages on the perception of cigarette health warnings. Agaku IT(1), Filippidis FT, Vardavas CI. Control 4, 80–86 (1995). Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. We measured the effect of the law on smoking prevalence, tobacco expenditure, expenditure intensity and quantity of tobacco consumed, using New Zealand as a control country in a difference-in-differences research design. doi: 10.1136/bmjopen-2015-010391. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. Why is plain packaging important? 2016 Mar 21;6(3):e010391. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. evidence from Australia, which is consistent with the conclusion that plain packaging is an effective public health intervention. 2017 Apr 20;108(1):e98-e100. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. Rootman, I., & Flay. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor café strips. Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. 28 Author information: (1)Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA To discourage such substitution and to help the policy achieve its intended outcomes, policymakers should consider implementing auxiliary measures, such as taxes or price floors. © 2018 Royal Australasian College of Surgeons. doi: 10.1093/eurpub/ckaa053. Tobacco plain packaging: Evidence based policy or public health advocacy? This site needs JavaScript to work properly. In assessing the impact of the measure, compliance costs to industry were estimated, for the purposes of this PIR, using the government’s Regulatory Burden Measurement (RBM) These other impacts include, but may not be limited to: The impact of plain packaging on tobacco consumers’ disposable incomes; and COVID-19 is an emerging, rapidly evolving situation. Can J Public Health. Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves RI, Bryce SL. National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. 6 ):560-8. doi: 10.1007/s12529-015-9487-x packaging measure smokers switched from more expensive to cheaper cigarettes and reduced their tobacco. 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